01
the bulb
A 2700K micro-LED behind a frosted diffuser, wired into a contact switch. Pull the cap, it fires. Close it, it cuts.
led lip gloss · shade 03 · vanilla lie
kiss and tell.
A high-shine, non-sticky gloss in a chrome square tube — with a light in the cap, so you can find your lips in the dark. Or the club. Or the back of an Uber.
new ✦ lights on ✦ $17.99
vanilla lie$17.99
six ways to make it worse
pick your poison
Six shades. One shimmer base. Each one flavored, because we couldn't help ourselves. Swiped on real lips, same light, same lens, no filter.
now turn out the lights
the club, or the back of an Uber.the part nobody else has
open it. it glows.
A tiny light doing one very useful thing. Soft enough to flatter. Bright enough to actually see.
- 01light in the cap
A warm-white micro-LED fires the second you pull the wand. No phone flashlight required.
- 02mirror on the back
Cap off, light on, mirror up. That's the whole routine.
- 03auto-off
Closes, kills the light. About 800 opens. No charging, no app, no nonsense.
how it works
three moving parts
No app, no charging port, no subscription. It's a light, a mirror, and a very good gloss.
02
the mirror
The whole back face of the tube is a polished panel. Cap in one hand as the light, tube in the other as the mirror.
03
the gloss
Jojoba and vitamin E base, finely milled shimmer. Cushiony and glassy without the tack. That's the part that has to be good.
every bad idea, together
the whole toxic little family
hover any card to switch the light on →
the more, the messier
commit a little harder
01
the single
One shade. Keep it casual.
$17.99
no pressure
02
toxic duo
One for you. One to lose.
$32.99$35.98
save $2.99
03
obsession bundle
Day, night, and bad decisions.
$44.99$53.97
save $8.9804
heartbreaker pack
Commitment, technically.
$59.99$71.96
save $11.97#mytoxiccrush
caught in 4k
real customers, mostly at night, mostly unhinged
4.9 average · 5,201 reviews
what people say
96% would buy it again
“The light is not a bit.”
I bought this fully expecting the LED to be a novelty I'd use once. It's the thing I use every single day. Doing my lips in the car at night is a solved problem now.
Maya R. ✦ verified · cherry bomb
“Deeper than it looks in the tube”
Goes on as a red-wine stain, builds to a proper glossy vinyl. Doesn't feel like glue, which is my whole issue with gloss. Cherry smell is subtle, not candy-store.
Dani P. ✦ verified · cherry bomb
“Bring on the refills”
Obsessed, minor gripe — I hit the bottom in about six weeks and the tube is too nice to bin. Please do the refill thing you keep teasing.
Sam K. ✦ verified · obsession bundle
the formula
Non-sticky, high-shine, and actually comfortable to wear. Jojoba and vitamin E base, no drying alcohols, no plumping tingle gimmicks.
the light
We built the LED because reapplying gloss in a dark bathroom is a genuinely stupid experience. One patent pending. One very small bulb.
the fine print
Vegan and cruelty-free, always. Refill program launching soon so the chrome tube outlives the gloss inside it.
questions
the ones you're actually asking
Still stuck? We answer M–F, 9–5 PT.
Is the light replaceable, or is it landfill in six months?
Replaceable. It runs on a standard CR1220 coin cell rated for roughly 800 opens. The cap unscrews from the underside with a coin. We'd rather you swap a battery than buy a new tube.
Does it turn on in my bag and drain?
No. The switch is mechanical and only closes when the cap separates from the tube. If it's shut, there's no circuit at all.
How sticky is it, honestly?
Not very. It's a cushiony hydrogenated polyisobutene base rather than a tacky resin, so it stays put without gluing your hair to your mouth. It reapplies over itself cleanly.
Will the shades look like the swatches on me?
Cherry bomb and bad influence are pigmented enough to read close to the swatch on most skin tones. Vanilla lie and clean slate are sheer and will shift toward your natural lip tone. Cinnamon roll sits in between.
Can I fly with it?
Yes. It's 6.5ml, well under the 100ml liquid limit, and a CR1220 coin cell is permitted in both carry-on and checked bags.
What's the returns policy?
30 days, opened or not. Wrong shade is a real reason. Email us and we'll send a prepaid label.
close friends, basically
get on the list, get lit first.
Shade drops, restocks, and the occasional unhinged email. That's the whole deal.